altavia.hrg
Joe Ward has extensive work experience in various roles and industries. Joe started their career at Camelot Group as a Merchandising Manager/National Accounts. Joe then moved on to HBOS as the Head of Retail Marketing, followed by Morrisons plc as Head of Instore Marketing. Joe later joined GTECH as a Marketing Director, and then Coca-Cola Enterprises as an Associate Director in Shopper Marketing. Joe also worked as an Independent Retail and Shopper Consultant before joining mda as a Commercial Marketing Director. Joe's roles at mda included being a Global Client Development & Marketing Director and a Consultant, prior to joining Communisis as the Global Client Development & Marketing Director. Joe'smost recent position is at altavia.hrg, where they serve as the Managing Director and formerly as the Client Development Director.
Joe Ward's education history begins with their time at King Edward's Camp Hill from 1980 to 1990, where they did not pursue a specific degree or field of study. In 1991, they attended the University of West London, obtaining an ACCA qualification. From 1992 to 1994, Joe studied Marketing and Advertising at the University of Bedfordshire, without completing a degree. In 2011, they enrolled in Bradford University, completing a PGC Master of Business Administration (MBA) between 2011 and 2012. Most recently, in 2021, Joe completed a Marketing Week Mini MBA course with Mark Ritson.
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altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.