altavia.hrg
Kate Malpass is a seasoned professional with extensive experience in account management and business development across various roles. Currently serving as a Senior Account Manager at altavia.hrg since June 2021, Kate previously held the position of Business Development Manager at Sodalite Creative from January 2020 to June 2021. Additional experience includes a contract role as Senior Account Manager at McCann in 2019 and a significant tenure at HRG (UK) Ltd from November 2013 to July 2019, where Kate progressed from Account Manager to Senior Account Manager. Earlier career roles include Project Manager and Project Lead at Fifth Dimension from October 2005 to October 2013, and various positions in artistic capacities. Kate holds a degree in Industrial Design and Technology from Loughborough University, completed in 2005.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.