altavia.hrg
Paul McAllen is a Junior Strategic Planner and Junior Digital Strategist at altavia.uk since October 2022, where responsibilities include transforming data into actionable insights and conducting in-depth research on consumer behavior. Prior to this role, Paul served as a Digital Marketing Executive and Customer Service Representative at WED2B from April 2016 to September 2022, contributing to the establishment of the customer service department while also managing the supplier directory. Paul holds an A-Level in Information Technology from Stantonbury Campus, completed in May 2007.
altavia.hrg
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Retail is a huge, complex, well-oiled machine. While it doesn’t come with instructions, it can come with our 30 years of retail activation know-how. Our specialists are defined by a solid respect and deep understanding of retail in all its forms. From local supermarkets to international airports, we make the impossible happen for some of the world’s best-known brands. Backed by hard-earned, hard-learned experience, we know every retail rule, forecourt framework and hidden trap door. And crucially, we know which ones to bend, break and avoid to create exciting new ways for brands to connect with shoppers. Even in the face of restriction, our imagination flourishes to produce boundary-pushing thinking at every touchpoint. Many will have you believe that retail is simple enough to leave until last. The trained brains among us know different. Shopper and retail marketing is complicated, important and expensive enough to prioritise and get right first time. Leave it as a bolt-on, and you’ll come last in the race against competitors. Ready to make the impossible happen in retail for your brand? Send your trickiest briefs or questions to enquiries@hrg.co.uk.