Altius8
Florence Lafaye is a seasoned professional with extensive experience in commercial and sponsorship roles, currently serving as Managing Director & Partner at Altius8 since July 2025. Prior to this role, Florence held various positions at Manchester United from June 2012 to April 2025, including Commercial Director and Global Sponsorship Director. Florence's career in marketing began at L'Oreal, where a series of leadership roles encompassed Senior International Project Manager for Giorgio Armani and Group Product Manager for Biotherm, among others. Florence earned an MBA from INSEAD in 2011, bolstering a strong foundation in business management.
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Altius8
Altius8 is a pioneering sports advisory firm. By combining data, emerging technology, strategic advisory and deep sector experience, Altius8 unlocks sustainable long-term growth for rights-holders, investors and global corporations.