Altria
Allison Sauer, MBA, has extensive experience in brand management and marketing within the tobacco industry, currently serving as Global Senior Brand Manager at Altria Ventures since June 2014. In this role, Allison leads the marketing team focused on the international expansion of on! nicotine pouches. Previous experience includes positions at Philip Morris USA as Brand Manager, where Allison developed a pilot loyalty program, and Associate Brand Manager, responsible for retail store design for the IQOS product. Additional roles include Associate Manager and Specialist within Digital & Marketing Services, managing retail design and consumer engagement initiatives. Allison holds a Master of Business Administration from William & Mary and a Bachelor's degree in Marketing from Penn State University.
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Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.