Altria
Chris Higgs, MBA, has extensive experience in brand management within Altria, starting as a Brand Intern in 2011 and progressing through various roles including Assistant Brand Manager, Territory Sales Manager, and Senior Brand Manager. In the current position since February 2019, Chris manages large equity promotions and communications for segments of the Copenhagen brand. Chris holds a Master of Business Administration from Duke University's Fuqua School of Business and a Bachelor of Science in Marketing from Indiana University's Kelley School of Business.
Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.