Altria
Geoffrey Laux is an experienced marketing professional currently serving as Director of Marketing Activations at Altria, overseeing owned channels such as web, e-commerce, email, SMS, direct mail, and loyalty programs. Prior to this role, Geoffrey held various leadership positions at Capital One, including Product Management Director, where responsibilities encompassed developing a centralized Prospect Marketing Database resulting in over $100M in incremental revenue and managing direct mail marketing strategies. Additional experience includes digital product management at CapCenter and Capital One, with a focus on website analytics, digital marketing strategies, and customer acquisition. Geoffrey began a career in direct marketing at SunTrust Mortgage, honing skills in strategic development and budget management for marketing initiatives. Geoffrey holds a BS in Marketing Management from Virginia Tech.
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Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.