Altria
Rich Farrell has over 19 years of experience in strategic planning and consumer insights, currently serving as Managing Director of Consumer and Marketplace Innovation & Insights at Altria since April 2009. Throughout tenure at Altria, Rich Farrell has held multiple roles, including Senior Director, Director, Senior Manager, Research Manager, Associate Research Manager, and Lead/Principal Research Analyst, all focused on strategy and revenue growth management. Prior experience includes serving as a Research/Strategic Planning Analyst at UST Inc. from April 2004 to March 2009. Rich Farrell earned a Bachelor of Science in Marketing and Management from Siena College and a Master of Science in Organizational Leadership from Mercy University.
Altria
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We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.