Altria
Seth Powers is a seasoned marketing professional with extensive experience in digital strategy and consumer marketing. Currently serving as Senior Manager of Enterprise Marketing Strategy at Altria since July 2018, Seth has developed enterprise strategies that optimize marketing channels across the company's product portfolio and facilitate the transition to smokefree products. Prior roles at Altria include managing digital strategies for Marlboro's platforms and leading content creation for IQOS during its initial US expansion. Before joining Altria, Seth worked at Capital One, where responsibilities included overseeing digital marketing initiatives and creating a successful direct mail strategy for the Spark small business card. Early career experience includes a marketing associate position at the Virginia Lottery, where contributions to the "We're Game" brand campaign led to significant sales growth. Seth holds an MBA from Duke University's Fuqua School of Business, an MS in Brand Management from VCU Brandcenter, and a BS in Marketing and Advertising Strategy from Virginia Commonwealth University.
This person is not in any teams
Altria
39 followers
We are a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, Nat Sherman, a super-premium cigarette and cigar business and Nu Mark, an innovation company that makes e-vapor products like Mark Ten.