American Management Association
Samantha Goldman is a Senior Marketing Manager at the American Management Association, with extensive experience in executing targeted marketing programs, driving quality lead generation, and positioning the organization as a thought leader. Starting in December 2003, Samantha advanced through various roles, including Field Marketing Manager and Membership Development Manager, and has been responsible for customer communications and member retention initiatives. Samantha also served as a Marketing Strategist, overseeing marketing programs for multi-day seminars and optimizing campaign effectiveness across multiple channels, contributing to an annual revenue of $15 million. Prior to joining AMA, Samantha worked as a Marketing Specialist at Marcel Dekker, Inc., where responsibilities included developing marketing campaigns, managing mailing lists, and enhancing brand awareness. Samantha holds a Bachelor of Arts degree in Communication Studies from the State University of New York Cortland.
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American Management Association
American Management Association ("AMA") is a world leader in professional development, advancing the skills of individuals and organizations to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and virtual seminars, webcasts/webinars, podcasts, conferences, corporate and government solutions, assessments, and learning journeys. Since 1923, organizations worldwide, including the majority of the Fortune 500 companies, and most government agencies, have turned to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.