Sue Peterson

Sue Peterson is an experienced business development professional with a strong background in the travel and technology sector. Currently serving as Senior Business Development Lead at Amadeus since February 2025, previously held the position of Director of Channel Sales at Deem, Inc. from May 2021 to February 2025. Sue was also a member of Partnership Leaders from August 2023 to July 2024, contributing to the professional community for business development leaders. Prior roles include Senior Partner Business Manager and Senior Field Engagement Manager at SAP Concur, where significant revenue generation and pipeline development were achieved. Sue's experience also encompasses roles in travel consultancy and operations management, which began in 1995 at Norsemen Travel. Sue holds a Bachelor of Science degree in Management and Ethics from Crown College.