Franshesca Espinel

Franshesca Espinel is an accomplished marketing professional with extensive experience in driving brand strategy and implementation across various industries. Currently serving as Gerente de Mercadeo at Amarilo S.A.S. since January 2022, Franshesca leads a team of 22 in executing initiatives for over 100 projects. Prior to this role, Franshesca held the position of Sales Marketing Manager at Grupo Forse, successfully managing the business strategies for brands such as Ekids and Bendito Arroz. From January 2005 to June 2017, Franshesca held multiple marketing roles at Henkel, including Marketing Manager for Retail and Category Manager for Hair Color, where significant growth in sales and market share was achieved across Latin America. Franshesca holds a degree in Business Administration from Universidad de La Sabana and a specialization in Strategic Marketing from CESA.