Amazon
Kate Neu is a seasoned marketing professional with extensive experience in leading strategic marketing initiatives across notable companies. Currently serving as the Head of Launch Marketing for Amazon Fresh, Kate is responsible for the go-to-market strategy and reporting for new and relaunched stores. Prior roles include Director of Marketing Strategy at Giant Eagle, Inc., where Kate implemented omnichannel marketing campaigns, and Director of Brand Marketing at Campbell Soup Company, focusing on the Pacific Foods brand. Additionally, Kate held several leadership positions at Whole Foods Market, culminating in the role of Global Marketing Director, where strategies were developed for over 500 stores. Early career experiences include directing marketing communications for Le Méridien Dallas and developing hotel marketing strategies for The Driskill Hotel. Kate Neu holds a Bachelor of Arts in Communication and Media Studies from St. Edward's University.
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Amazon
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Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.