Ying Shen

Manager, Cross Channel Marketing Measurement And Optimization at Amazon

Ying Shen is an experienced professional in economics and data science, currently serving as the Manager of Cross Channel Marketing Measurement and Optimization at Amazon since August 2017. Ying leads a cross-functional team responsible for developing science models for the Amazon Global Marketing Organization, overseeing the entire model life-cycle from conception to deployment. Previously, Ying held positions as a Senior Economist in AWS Infrastructure Science and an Economist in Worldwide Delivery Experience, where responsibilities included managing complex research projects and building econometric models. Ying completed a Doctor of Philosophy in Economics at the University of Notre Dame and holds a Master of Public Administration from Cornell University, along with a Bachelor's degree in Economics from Renmin University of China and participation in an exchange program at The University of Hong Kong.

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Seattle, United States

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Amazon

14163 followers

Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.


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10,000+

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