AMB Sports and Entertainment
Samantha Sims is a dedicated professional with extensive experience in event coordination and partnership management, currently serving as a Private Events Sales Coordinator at AMB Sports and Entertainment since August 2022. Key responsibilities include coordinating on-site gameday activations for major brands and cultivating relationships with multi-million-dollar partners such as Coca-Cola and Georgia Power. Samantha has also held roles such as Red Carpet Coordinator for the Country Music Association, where coordination of media interviews took place, and Content Creator for various organizations focused on marketing and social media strategies. A former Director of Big Man on Campus at Auburn University, Samantha successfully led fundraising efforts totaling $200,000 for breast cancer education. Samantha holds a Bachelor's degree in Communication with a Minor in Marketing and International Studies from Auburn University.
AMB Sports and Entertainment
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About AMB Sports and Entertainment AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, AMBSE Ventures and PGA TOUR Superstore. About AMBSE Ventures Overseen by Steve Cannon, CEO of AMB Sports and Entertainment, and members of the AMBSE leadership team, AMBSE Ventures, a subsidiary of AMB Sports and Entertainment, is an investment fund foundationally rooted in AMBSE’s organizational core values and entrepreneurial spirit, which have driven numerous fan-friendly innovations in the industry while growing enterprise value. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. To learn more visit www.mercedesbenzstadium.com. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more info., visit www.atlantafalcons.com. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more info, follow @ATLUTD. About PGA TOUR Superstore PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment and is headquartered in metro-Atlanta. For more information, visit www.pgatoursuperstore.com.