AMC Global
Erin Russeck has a diverse and extensive work experience in the market research industry. Erin began their career at GfK Custom Research in 2002, where they held the role of Vice President, Consulting until 2011.
In 2011, Erin joined AMC Global as Vice President, Strategy and Insights, where they contributed to the company's strategic planning and market insights until 2015. Erin then took on the role of Executive Vice President, Corporate Strategy & Innovation in 2016, demonstrating their leadership skills and commitment to driving business growth.
Presently, Erin Russeck holds the position of Chief Research Officer (CRO) at AMC Global, a key role where they utilize their expertise and knowledge to make informed decisions and drive the organization forward.
Erin Russeck completed their Bachelor of Science degree in Psychology from the University of Pittsburgh between 1996 and 2000. Following this, they pursued a Master of Science degree in Experimental Psychology from Villanova University, which they completed between 2000 and 2002.
AMC Global
The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products’ long-term success. Our founding research approach is PFU™ (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. AMC Global operates under the goal of constant innovation of all of our tools—to best serve our clients and mine the right data for product success. Our team’s creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. Some of our other proprietary approaches include the LaunchPulse™ suite, where clients can gain view of the launch from all angles—including the purchaser and shopper perspectives—to lead optimization of both brick & mortar and ecommerce strategies. Through our popular PackPulse™ we can help our clients ensure branding, packaging and visual identity systems are fulfilling the role they should have on the shelves. And with our ProductPulse™ tools, we look at each stage of the product development lifecycle using effective research methods to generate insights and actions that maximize business decision-making. You can see all our innovative solutions here: https://amcglobal.com/our-solutions/ Whether a client’s product and/or brand is new to market or well established, our expertise spans the full product lifecycle helping develop, launch and grow successful products in markets across the globe.