AMC Global
Shira Horn has extensive experience in the market research industry. Shira started their career at Opinionsite as a Research Analyst in August 2002 and worked there until November 2003. Shira then joined Radius Global Market Research and held various roles, including Research Analyst from November 2003 to June 2005, Senior Research Analyst from June 2005 to July 2007, Group Manager from July 2007 to August 2011, and finally Vice President from August 2011 to December 2018. In January 2019, they joined AMC Global (formerly Attitude Measurement Corporation) as the Executive Vice President, a role they still hold.
Shira Horn attended Muhlenberg College, but no specific information is available regarding the year of enrollment, degree pursued, or field of study.
AMC Global
The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products’ long-term success. Our founding research approach is PFU™ (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. AMC Global operates under the goal of constant innovation of all of our tools—to best serve our clients and mine the right data for product success. Our team’s creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. Some of our other proprietary approaches include the LaunchPulse™ suite, where clients can gain view of the launch from all angles—including the purchaser and shopper perspectives—to lead optimization of both brick & mortar and ecommerce strategies. Through our popular PackPulse™ we can help our clients ensure branding, packaging and visual identity systems are fulfilling the role they should have on the shelves. And with our ProductPulse™ tools, we look at each stage of the product development lifecycle using effective research methods to generate insights and actions that maximize business decision-making. You can see all our innovative solutions here: https://amcglobal.com/our-solutions/ Whether a client’s product and/or brand is new to market or well established, our expertise spans the full product lifecycle helping develop, launch and grow successful products in markets across the globe.