AMC Global
Sian Douglas has a diverse work experience spanning multiple industries. Sian started their career as a Technology Consultant and Intern at Richard Batstone MDPA in 2014. Sian then worked as a Committee Member at McCulloch Center from 2014 to 2017. In 2016, Sian had an internship as a Summer Housing Intern at AIRINC. Sian also worked as a Phonathon Manager at Mount Holyoke College from 2016 to 2017. In 2017, they joined DDB Management as a Strategic Marketing Analyst Intern. Concurrently, they worked as a Graduate Research Assistant and Graduate Teaching Assistant at the University of Massachusetts Boston, where they assisted professors in econometric and microeconomics courses. From 2019 to 2021, they worked as a Housing Research Associate at the American Enterprise Institute, conducting research projects and managing data. Currently, Sian holds the position of Project Director at AMC Global.
Sian Douglas received their Master's degree in Applied Economics from UMass Boston, where they studied from 2017 to 2019. Prior to that, they obtained their Bachelor of Science degree in Economics from Mount Holyoke College, graduating in 2017. Sian completed their high school education at John Bapst Memorial High School, where they received an Advanced Placement (AP) diploma between 2011 and 2013.
AMC Global
The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products’ long-term success. Our founding research approach is PFU™ (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. AMC Global operates under the goal of constant innovation of all of our tools—to best serve our clients and mine the right data for product success. Our team’s creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. Some of our other proprietary approaches include the LaunchPulse™ suite, where clients can gain view of the launch from all angles—including the purchaser and shopper perspectives—to lead optimization of both brick & mortar and ecommerce strategies. Through our popular PackPulse™ we can help our clients ensure branding, packaging and visual identity systems are fulfilling the role they should have on the shelves. And with our ProductPulse™ tools, we look at each stage of the product development lifecycle using effective research methods to generate insights and actions that maximize business decision-making. You can see all our innovative solutions here: https://amcglobal.com/our-solutions/ Whether a client’s product and/or brand is new to market or well established, our expertise spans the full product lifecycle helping develop, launch and grow successful products in markets across the globe.