Dayana Hoffman

Dayana Hoffman, MBA, currently serves as Vice President of Advanced Advertising Sales at AMC Networks, having joined the company in March 2020 after serving as Director in the same division. Prior to AMC Networks, Dayana held the position of Director of Sales, Programmatic Revenue & Platforms at Univision Communications Inc. from July 2016 to March 2020, where responsibilities included leveraging data to develop successful client solutions and managing the sales process to drive incremental revenue. Dayana's previous roles also include Associate Director of Advertiser Solutions at PubMatic, Account Executive at DailyMakeover/StyleCaster, Channel Sales Development Manager at Marchex, and Account Director at Microsoft Corporation. Dayana began a career in digital media sales as a consultant before working at NYTimes.com in various sales roles. Dayana holds an MBA in Entrepreneurship & Small Business Management from Baruch College and a B.S. in Communication Studies from New York University.