American Express
Brooke Matits is a Marketing Operations Analyst at American Express, having joined the company in November 2023. Prior experience includes serving as a Marketing Campaign Manager at Oracle from August 2021 to November 2023, where responsibilities involved managing multi-touch marketing campaigns, improving team communication, and supporting sales through the analysis of marketing qualified leads. Previously, Brooke held roles such as Senior Business Development Consultant, assisting in sales pipeline generation, and Marketing and Public Relations Intern at The Borgen Project, which focused on raising awareness for poverty reduction legislation. Additional experience includes mentoring at LEWISBURG LISTENING POST and a brief externship with The Kraft Heinz Company. Education includes a Bachelor of Arts in English Language and Literature from Bucknell University and ongoing studies for a Master of Science in Marketing Analytics and Strategy at Fairfield University.
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American Express
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American Express is an integrated payments company. They provide credit and charge cards to consumers, small businesses, mid-sized companies, and large corporations. Additionally, they offer products and insights to aid in business success. They are one of the largest financial services corporations in the world. As a global business, they cater to various customer groups through mobile and online applications, affiliate marketing, customer referral programs, third-party serve providers, business partners, direct mail, telephone, in-house sales, and direct response advertising. Their customers consist of consumers, travelers, businesses, merchants, and partners. With each customer, American Express works to amplify the power of every transaction. Their global headquarters is based in NYC, however, they operate in over 110 countries with 55 total office locations worldwide. They estimate around 60,000 colleagues are stationed around the world. American Express primarily engages in three operating segments: Global Consumer Services Group, Global Commercial Services, and Global Merchant and Network Services. They function together through their Integrated Payments Platform. Their Integrated Payments Platform allows American Express to analyze information on Card Member spending and build analytical tools to underwrite risk, reduce fraud, and provide targeted marketing for merchants. Their card-issuing business offers a broad set of card products to a diverse consumer and commercial customer base. Their merchant-acquiring business builds and manages relationships with merchants that choose American Express cards. This includes signing new merchants to accept their cards and handling servicing for merchants. Lastly, their Card Network Business establishes and maintains relationships in 103 countries with third-party banks to extend the reach of their global network.