The Human Resources and Marketing team at APTA focuses on enhancing organizational performance and member engagement. The Human Resources specialist manages employee relations, ensuring effective recruitment and retention strategies. The Digital Strategist develops online marketing campaigns aimed at increasing membership and public awareness. The Vice President of Technology and Organizational Performance oversees the integration of technology to bolster internal processes and operational efficiency. Lastly, the National Vice President of Marketing & Member Experience drives initiatives to improve member satisfaction and optimize marketing efforts to promote physical therapy.