Americana Foods
Devasheesh Singh serves as the Chief Operating Officer for Protein at Americana Foods since April 2024, overseeing the Frozen Protein business across the GCC region, where Americana holds a leadership position. Prior to this role, Singh was the Chief Commercial Operations Officer at Saudia Dairy & Foodstuff Company (SADAFCO) from April 2019 to April 2024, managing Sales, Business Analytics, and Trade Marketing across multiple countries in the GCC region. Singh's extensive career also includes various leadership positions at Procter & Gamble, where responsibilities spanned sales and commercial operations across different regions, including East Africa and India. Additionally, Singh operated as an Independent Consultant, advising a major Food Tech Unicorn in India. Educational credentials include a PGDM in Marketing from the Indian Institute of Management, Lucknow, and a BCom from St. Xavier's College, Kolkata.
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Americana Foods
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Established in 1964, Americana Foods is one of the largest FMCG companies in the Middle East and North Africa (MENA) region. From our humble beginnings in Kuwait where we were born, to our strong presence and extended reach in the UAE, KSA and Egypt, we have over decades grown to become a trusted household brand name in the region and beyond. Today, Americana Foods’ products are enjoyed by consumers in more than 50 countries and territories across the world. Americana Foods was established with the ambition to lead and transform the industry. As dominant leaders in the region and pioneers in the industry, we continue to push the boundaries of quality, taste and food safety. Our passion for food fuels everything that we do, and we believe that every meal holds the potential to bring happiness and create lasting memories. Since our inception to date, we have been on a mission to honor our roots and preserve our traditions, touching the lives of millions of consumers through the joy of food, honoring the legacy of our past and continuing to thrive and evolve for new generations and years to come. We operate a diverse portfolio of products and play in multiple categories including Protein, Grocery, Impulse, Frozen Fruits and Vegetables and Snacks, supported by 19 cutting-edge production sites across the UAE, KSA, Kuwait and Egypt. With a large direct-to-market distribution network in key operating markets and a sizeable footprint across Qatar, Bahrain and Oman, we maintain control over every aspect of the distribution process, ensuring our products are accessible and readily available to a diverse customer base.