Kelly Masters

Kelly Masters is a seasoned professional in product marketing with extensive experience in the technology sector. Currently serving as a Senior Product Marketing Manager at Sitecore since September 2024, Kelly previously held the same title at Amplience from June 2022 to June 2024. Kelly spent nearly eight years at VMware, where responsibilities included Senior Product Marketing Manager roles for Services and the Workspace ONE Platform, as well as Product Marketing Manager for AirWatch prior to its acquisition by VMware. Additionally, Kelly served as an Ambassador for the Product Marketing Alliance from March 2020 to June 2022 and held various marketing positions at DataClover and TEAM Enterprises. Kelly began a career in marketing with a Bachelor of Science in Merchandising and Buying Operations from East Carolina University, graduating in 2012.