Amplifi Capital
Cheng Choo has worked in various positions throughout their career. Cheng is currently the Head of People at Amplifi Capital, a role they began in September 2022. Prior to this, they worked as a Senior Consultant at RedEye Optimum-Web from an unknown start date until October 2022. Cheng also served as a Management Consultant at PwC (Japan) from 1998 to 2000 and as a Business Development Manager at gemplus from 1993 to 1996.
Cheng Choo pursued an MBA degree at Imperial College London from 2002 to 2003. No specific field of study was provided for this educational experience.
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Amplifi Capital
Amplifi Capital (U.K.) Limited is a FinTech disrupter in near-prime lending. Near-prime borrowers don’t have the credit score to qualify for the best, or “prime”, interest rates, but are much closer to this than “sub-prime”. PwC identify Near-Prime as the most underserved segment in the UK – its 16 million members struggle to access both mainstream lending and the solutions that exist in the sub-prime sector. Amplifi Capital (U.K.)'s ambition to be the biggest Near-Prime lender in the UK and turn this group from under-served to brilliantly served, with innovative technological solutions that work for them. Our two customer facing brands making this possible are: 1) My Community Finance, which allows customers to access credit through our network of Credit Unions. Credit Unions are not-for-profit financial institutions, whose unique regulatory structure means they can offer competitive and fair lending rates. 2) Reevo Money, which is our own consumer lending platform and complements our Credit Union offering by enabling us to access additional groups such as new to credit, adverse credit scores and gig economy workers. With 3 years of significant, profitable growth under our belt, plus an ambitious pipeline of future plans, it is an exciting time to join Amplifi Capital (U.K.) Limited. We are always on the lookout for bright, passionate people – if this sounds like you check out our job vacancies or get in touch with your CV. https://www.mycommunityfinance.co.uk/ https://www.reevomoney.com/