Amplify Analytix
Laura Murphy is an accomplished executive with extensive experience in commercial leadership and customer experience. Currently serving as CEO of Amplify Analytix since January 2018, Laura has held significant roles at Philips, including Senior Director of Commercial Excellence and Senior Director of Customer Experience, where focus centered on enhancing customer engagement and driving commercial strategies. Laura's leadership in business segments, particularly as Business Segment Leader for OEM Outdoor EMEA at Philips Lighting, resulted in growth and effective mid-term strategy execution. Prior to these roles, Laura contributed to international business development at EDS and gained foundational experience at Oberthur Card Systems and De La Rue plc. Laura holds an MBA from the University of Cambridge and an MA (Hons) in Languages from Heriot-Watt University.
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Amplify Analytix
Data science company delivering meaningful actionable insights to clients and helping them evolve into data-driven organizations. Our Agile Data Science methodology helps us deliver tailored solutions, based entirely on the client’s business challenge and existing systems. We focus on sales and marketing analytics for both B2B and B2C sectors, with our experience ranging from manufacturing, packaging, and mining, to retail, pharma, and utilities. Because of our agile approach and tailored execution, our industry expertise also comes from ongoing communication with the client. Our international team uses their experience in mathematical and statistical modeling, machine learning, computer science, and business to deliver effective solutions and ensure their adoption. We work with our client’s preferred tools, like R, Python, Azure, Power BI, Tableau, And Qlik. We are ISO 27001:2013 certified, meaning that we follow the strictest of IT security procedures and best-practices.