Amplitude
Maddie Fitz has a diverse background with experience in a variety of companies and roles. Currently employed at Amplitude as a Senior Lifecycle Marketing Manager, Maddie previously worked at Groove.co and Google in customer success and growth marketing positions. With a Bachelor of Arts in Political Science and Professional Writing from UC Santa Barbara, Maddie has also held roles as a Writing Tutor and Media Content Coordinator.
Amplitude
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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.