Amplitude
Mia Sheff is a seasoned professional with extensive experience in data analytics, cost operations, and business intelligence. Currently serving as Senior Manager of Data and Analytics at Amplitude since June 2023, Mia previously held multiple management roles at Pure Storage from June 2014 to June 2023, focusing on cost accounting, margin analysis, and automation initiatives. Mia's background includes participation in the ELEVATE Leadership Development Program, where leadership and analytical skills were enhanced, alongside a strong track record in developing automated solutions and actionable insights to drive operational efficiency. Educational qualifications include a Bachelor of Science in Business Administration from Carnegie Mellon University, supplemented by further studies at De Anza College.
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Amplitude
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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.