Amplitude
Rebecca Ballew is a seasoned legal professional with extensive experience in corporate law and leadership roles. Currently serving as Senior Director at Amplitude since November 2024, Ballew has previously held positions including Deputy General Counsel at Apollo.io and Associate General Counsel at Amplitude. Earlier experiences include Director and Senior Corporate Counsel at Salesforce, Legal Director at Tumblr, and Senior Legal Counsel at Yahoo!. Ballew's legal career began at prestigious firms such as Arnold & Porter and Linklaters. Ballew holds a Juris Doctor from New York University School of Law and a Bachelor of Science degree from Cornell University.
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Amplitude
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Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights.