Amsive
Brian Tam serves as the Senior Data Analyst for Media Analytics at Amsive, a position held since September 2015. In this role, Brian specializes in designing automated customer reports from extensive digital marketing campaign data using Python, SQL, and various business intelligence tools. Responsibilities include leading campaign builds, interpreting data through statistical analysis, and developing predictive customer profiles. Prior to this, Brian held various positions in digital media management and analysis, demonstrating expertise in executing digital campaign strategies across multiple channels. Brian’s educational background includes a Bachelor's degree in Psychology from New York University, with a minor in Computer Science, Mathematics, and Chemistry.
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Amsive
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Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.