Amsive
Chrissy Goble is a seasoned marketing professional with extensive experience in data-driven strategies and customer intelligence. Currently serving as a Sr. Program Manager at Amsive since October 2020, Chrissy focuses on shaping marketing strategies, identifying target audiences, and executing omnichannel communications while measuring results. Prior to Amsive, Chrissy held the position of Director of Data & Digital Traffic at DX Marketing from August 2003 to October 2020, where responsibilities included overseeing comprehensive targeted marketing efforts and managing a skilled team of data engineers to analyze and leverage complex information for client solutions.
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Amsive
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Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.