Amsive
Martin Prieto is an accomplished finance professional with extensive experience in financial planning and analysis. Currently serving as Vice President of FP&A at Amsive since March 2023, Martin previously held similar roles at Guaranteed Rate, where responsibilities included VP of FP&A, Director of FP&A, and Senior Manager of FP&A from January 2019 to March 2023. Prior experience includes serving as Finance Lead Consultant at Wells Fargo and as a Financial Consultant at Wells Fargo Insurance Services. Additional experience encompasses management positions at Sears Holdings Corporation and various accounting roles at Protective Life and Enterprise Rent-A-Car. Martin holds a Bachelor of Science degree in Finance from Gies College of Business at the University of Illinois Urbana-Champaign.
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Amsive
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Amsive is a data-driven performance marketing agency that enhances marketing ROI through innovative customer acquisition and engagement solutions. As a full-service agency, Amsive enables growth by leveraging digital and direct-native expertise, with dedicated teams shaping powerful strategies, creative executions, direct marketing, and digital marketing, including SEO, paid search, media, and performance measurement. Audience Science is central to our success. Our approach encompasses a unique data process for audience analysis, channel activation, testing, and measurement to ensure actionable recommendations. Audience Science helps clients navigate today’s marketing complexity to target their optimal audiences and surpass their performance objectives, always focusing on the next best customer. To learn more, visit amsive.com.