Magdalena Hartman

Magdalena Hartman is a seasoned marketing professional with extensive experience in global demand generation and campaign management within the SaaS industry. Currently serving as Senior Manager, Global Demand Generation at Anaplan, Magdalena has successfully developed and executed campaigns that resulted in significant increases in account penetration and marketing qualified accounts. Previous roles at Ellucian and Control Risks highlight a consistent track record of driving lead generation, improving conversion rates, and enhancing market visibility through integrated marketing strategies. With a Bachelor’s degree in Marketing from Elon University, Magdalena possesses a strong foundation in strategic marketing and cross-channel campaign execution, complemented by earlier experience in recruitment and marketing internships.