Sue Moncur

As the Managing Director, International Marketing & Growth, Sue Moncur brings 25 years of marketing and media expertise to lead Ancestry's international marketing efforts. She believes in the power of personal discovery and is passionate about creating meaningful connections between Ancestry's products and the diverse motivations that inspire people to explore their family history.

To inspire millions of customers worldwide to begin their journey of discovery, Sue oversees award-winning marketing teams in the UK, Australia, and Canada while developing strategies for emerging markets. Her comprehensive role spans commercial responsibility, brand building, and portfolio management, always with a focus on understanding the highly personal reasons people engage with Ancestry.

Since joining Ancestry 15 years ago as a Retention Marketing Manager, Sue has risen to her current position by mastering the unique challenge of marketing a product that fulfills a natural human curiosity while addressing deeply personal motivations. Her team drives innovation through cultural understanding, data-driven insights, and creative solutions that challenge marketing norms. With a background in media agencies and an IDM Diploma in Marketing, Sue approaches each day excited by the opportunity to help customers discover something new about themselves and their families.