Anchor Trading
Dana Goodman is an accomplished media professional with extensive experience in out-of-home media and business development. As Vice President of Out-Of-Home Media at Anchor Media Services LLC since November 2016 and Vice President of Media Buying & Planning at LIC Outdoor since August 2016, Dana has honed expertise in traditional, non-traditional, and digital out-of-home advertising. Prior roles include Vice President of Business Development at Quantum Four Media LLC from August 2013 to July 2016, and significant positions at Encompass Media Group, where Dana served as Vice President of Business Development and Director of Sales and Marketing, among others. An early career at Comedy Central as a Sales Coordinator provided foundational experience in media sales. Dana holds education credentials from State University of New York at Oswego and Farmingdale State College.
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Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.