Anchor Trading
Fran Baric, Senior Vice President, Client Partnerships for Anchor, is responsible for account management and trade credit utilization.
For the past 25 years, Fran has held various leadership roles in the areas of media, account management and client partnerships in the Corporate Trade industry. Fran is a team player demonstrating ambition and resilience along with a passion for building relationships while overseeing trade credit utilization.
Before joining the Corporate Trade Industry, Fran worked at Top NY Advertising Agencies such as Grey, McCann-Erickson, Saatchi and Saatchi and Cliff Freeman & Partners in various media leadership roles handling the planning and execution of advertising campaigns for Fortune 500 Companies.
Fran is a graduate of New York University with a Bachelor of Science in Marketing. She resides in Northern New Jersey with her husband and three daughters. Fran enjoys spending time at the Jersey Shore surrounded by her friends and family making memories and feeling grateful.
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Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.