Anchor Trading
Lawrence J. Finnegan III is Senior Vice President, National Video Investment and has been with Anchor Trading since April 2022. Finnegan is tasked with overseeing Anchor Trading’s National Video Investment business ensuring that Anchor’s Trading Desk continues to lead the media trading industry. In his role, Finnegan develops unique trade solutions for both our media trade partners as well as our clients.
Finnegan came to Anchor with a wealth of experience from his previous agencies with 6 years leading Evergreen Trading’s National desk. Prior to that leadership role, he spent 16 years working within the Interpublic Group of Companies. After 8 Years in traditional Advertising and Media Buying at TN/Initiative Media, he entered the Corporate Trade industry in 2007 where he sat as VP, National Investment and lead negotiator at Orion Trading.
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Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.