Anchor Trading
Michael Lista has a diverse range of work experience in the media and trading industry. Michael started their career at Mediacom as a Communications Planning Director in 1997 and stayed with the company until 2007. Following this, they joined Sherwood Trading Group in 2008 as VP, Media Account Services and worked there until 2015. Currently, they are serving as EVP, Media Operations at Anchor Trading, a position they started in 2016.
Michael Lista attended Siena College from 1993 to 1997, where they received a Bachelor of Science (B.S.) degree in Marketing/Marketing Management, General.
Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.