Anchor Trading
Mike Tripodi, Senior Vice President, Client Partnerships for Anchor, is responsible for all account management services from P&L development to trade credit utilization. For Mike’s clients, he is the conduit to all their needs and helps them to maximize their benefit when partnering with Anchor.
Prior to joining the barter industry in 2016, Mike spent nearly 20 years working within the media industry across linear & digital offerings. He’s held senior positions in Omnicom, GroupM and Publicis on some of the largest media accounts in the market.
Mike’s diverse background in traditional and digital media allows him to seamlessly partner with the client’s agencies. His in depth understanding of his partner agency’s needs maximizes his clients ROI when using trade.
Before joining Anchor, Mike spent 4 years in leadership roles with Publics on Comcast and later Verizon. Most recently Mike was at Evergreen Trading where he helped to build their Digital Media offering and moved on to lead some of their largest accounts.
Mike graduated from Loyola University Chicago with a Bachelor of Science in Psychology, minoring in Business Management. He lives in New Jersey with his wife & daughter. A family man through and through, Mike is very active in his daughter’s school and athletics. And in the past year has gotten the entire family to take up golf together.
Anchor Trading
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Anchor Trading is a full-service, independent, and Veteran-Owned Corporate Trade and Media Buying company that provides financial and marketing solutions to consumer advertisers across industry. Anchor's Corporate Trade programs improve EBITDA and increase cash flow while restoring full value to any type of underperforming asset including, but not limited to, excess inventory, real estate, fleet vehicles, capital equipment, and unwanted sponsorships. We are a cutting-edge technology-driven media company that invests in and secures all types of media including programmatic, mobile, television, radio, print, and out-of-home. Anchor clients have the option of paying for their media and other goods & services with cash, an underperforming asset (e.g. excess inventory or problematic real estate) or a combination of both. Anchor is a Veteran-Owned Business and a member of the 4A's, the American Association of Advertising Agencies. We are certified by the U.S. Department of Veteran Affairs, The National Veterans Business Development Council (NVBDC), the National Veteran-Owned Business Association (NaVOBA) and New York State's Office of General Services, Division of Service-Disabled Veterans' Business Development.