Annalect
Greg Barbash has a diverse work experience in the technology and media industry. Greg is currently working at Annalect as the Director of Data & Technology since November 2020. Prior to that, they worked at Starcom from 2015 to 2020 in various roles, including Associate Director of Ad Tech and Supervisor of Technology & Activation. In 2015, they worked at UrbanDaddy as an Ad Operations Specialist. Before that, from 2013 to 2015, they were a Media Planner at imediagroup, inc. In 2012, they worked as an Assistant Project Manager at MediaMax, and from 2010 to 2012, they were involved with IEEE Semantic Computing Society.
Greg Barbash attended SUNY New Paltz from 2005 to 2009, where they obtained a Bachelor of Applied Science (B.A.Sc.) degree in International Relations and Affairs. During the same period, they also earned a Bachelor's degree in Marketing from SUNY New Paltz.
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Annalect
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For today’s marketers, data is one of their largest investments, yet actionable insights are hard to come by. As Omnicom’s data and technology experts, and the developers of Omni, Annalect’s products democratize data insights. Now everyone can utilize data to create effective, efficient, and differentiated marketing campaigns.