Antidote Hospitality was born from a shared passion for the hospitality industry and a commitment to securing its future. 

Founded by James Watson, a seasoned hospitality consultant with over three decades of experience, alongside lifelong friends Scott and Maria Hunter, founders of Noble Inns and owners of Britain's most sustainable pub, The Pig’s Head in Clapham, Antidote Hospitality brings together industry leaders united by a common goal; to help hospitality businesses thrive.

With deep roots in operations and a first-hand understanding of the challenges posed by rising costs, wage pressures, and evolving market demands, the team recognised the need for a fresh approach. Antidote Hospitality was created to provide tailored solutions that address these challenges, helping businesses navigate uncertainty while preserving the heart and soul of the trade.

We offer expertise and innovative strategies to support businesses through multiple channels. Whether it’s recruitment, sales building, operational efficiency or creative business solutions, Antidote Hospitality is your trusted partner in building a resilient, future-ready hospitality business.

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