Antrop
Michaela Eng is currently working as an Insight Strategist at Antrop. Previously, Michaela held positions such as Head of Insight at Wavemaker Sweden, Analytics and Insight Manager, Digital Analyst & Data Strategist at Bonnier Tidskrifter, and Media Analyst at Unibail-Rodamco. Michaela has experience in analyzing consumer behavior, developing insights, and implementing strategies to improve services and products. Michaela holds a Master's Degree in Digital Media Management from Hyper Island and a Bachelor's Degree in Business Administration and Management from Lund University.
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Antrop
RELEVANT INSIGHTS. BETTER DESIGN Antrop is a UX- and Service Design company. We craft outstanding digital user experiences that make our clients and their customers happy. RESEARCH & STRATEGY We provide customer and business insights that help you make the best possible choices for your business. When your products and services need to solve a specific problem for a specific target group, we help you define goals, develop strategies and plan road maps to get you there. SERVICE DESIGN A successful service needs to work across all user touch-points. We help you create a brand new service, or improve an existing one, through co-creation and user involvement throughout the design process. DIGITAL DESIGN We create business building design that’s custom made for your target group – whether you need design for web, mobile, software or robots. Or any platform that may emerge in the digital future. We bring your strategy to life.