ANYCOLOR Inc. is an entertainment startup that supports and manages the NIJISANJI Project, a group of  interactive digital avatars (commonly known as VTubers). Originated in Japan, ANYCOLOR is currently aggressively expanding overseas, with establishments made in China, Indonesia, South Korea, and English-speaking countries already. 

Talents of ANYCOLOR (“Virtual Livers”) are engaged in talent influencer activities via daily streaming on video platforms such as YouTube and various social network services.

Other than management support, we provide a state-of-the-art streaming environment and opportunities for VTubers to appear in advertisements, events, and media. We strive to contribute to the development of the industry as a whole by discovering new talented people through auditions and other means.

We are also engaged in a wide range of businesses in the entertainment field utilizing our NIJISANJI IP. Through this, we offer digital content merchandise, produce music, promote tie-ups, and more.

Our mission and statement, "A New Magical Experience"​ represents our philosophy towards the boundaries between users and creators, as well as consumption and creativity, from the perspective of how people live and work. With our core values in mind, "Being Considerate"​, "Speak with Honesty, and Be Sincere with Your Actions"​, and "Take the Extra Step"​, we pursue the ideal form of an entertainment company that is not bound by the traditional framework of the entertainment industry.

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ANYCOLOR Inc.

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