Bay McLaughlin

Bay McLaughlin is a seasoned executive with extensive experience in experiential marketing and venture capital. Currently serving as Managing Director of Lifetime Loyalty at AnyRoad, McLaughlin is instrumental in creating strategies to foster long-term relationships with consumers using first-party data. As a co-founder and Managing Director of Brinc USA, McLaughlin has played a key role in expanding the company into North America and facilitating various investment opportunities. With a passion for music and innovation, McLaughlin has also contributed to multiple ventures, serving on the boards of Soundbrenner and Silentmode, while providing mentorship at Chinaccelerator. Additionally, McLaughlin has authored articles for Forbes, speaking globally on topics related to corporate innovation and technology. Educationally, McLaughlin holds a Master’s in Accounting from William & Mary and has a robust background in both accounting and international business.