Micheline Tahche

Micheline Tahche is a seasoned marketing professional with extensive experience in leading digital strategy and proposition marketing at ANZ since January 2013. Key roles include leading customer digital transition strategies, enhancing mobile lending growth, and managing customer journeys for the ANZ App. With a proven track record of improving application rates and driving marketing campaigns, Micheline has contributed to significant increases in customer engagement and sales. Prior to ANZ, Micheline held various marketing positions at Fairfax Media and Sensis, specializing in brand management, direct marketing, and event marketing. Micheline holds a Masters of Business in Marketing from RMIT University, a Bachelor of Applied Science in Information Management from Deakin University, and an Associate of Science from the University of Melbourne.