AO World
Annas Abu-Hassan is a skilled software engineer with extensive experience in various roles since 2016. Currently employed at AO since December 2021, Annas has previously held software engineering positions at TalkTalk and AccessPay, and served as an education mentor at CodeYourFuture. Early career development included training as a full stack developer at Northcoders and working as a development engineer at De Smet Rosedowns, focusing on mechanical engineering and scientific experimentation. Annas holds a Master of Engineering (MEng) degree in Mechanical Engineering from the University of Leeds, completed in 2015.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.