AO World
Bethany Smith is an experienced business analyst with a strong background in pricing and administrative roles. Currently employed at AO since September 2016, Bethany has progressed from Pricing Administrator to Pricing Lead, overseeing pricing strategies for the UK and Germany and centralizing pricing duties into the UK Pricing Team. Prior experience includes working as a Kitchen Associate at JD Wetherspoon, where teamwork and stock management skills were developed, and managing crown court client files at Mary Monson Solicitors. Educationally, Bethany holds a Bachelor of Arts in History from the University of Leeds and A-Level qualifications in Psychology, Religion, Philosophy & Ethics, History, and Biology from Westhoughton Sixth Form.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.