AO World
Emily Kate Rawlinson has extensive experience in business analysis, currently serving as a Lead Business Analyst at AO since March 2016, where responsibilities include managing Agile ceremonies and stakeholder management within the retail sector. Previous roles include Senior Business Analyst and Business Analyst at AO, as well as Junior Business Analyst at the University of Central Lancashire, where Emily contributed to improving university business processes. Additional experience includes a Trainee Business Analyst position at Debenhams and involvement as a Fresher Representative at Nottingham Trent University. Educational qualifications include a Bachelor's Degree in Information Systems from Nottingham Trent University and prior education at Bolton Sixth Form College and Harper Green Secondary School.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.