AO World
Helena Barringer has a wealth of experience in the field of PR and Communications. Helena has worked in various roles at ao.com, GettingPersonal.co.uk, McCann Manchester, Cow PR, Independent Media News, and EF English First. Helena is skilled in developing PR and social media strategies, managing press offices, securing media coverage, and handling crisis management. Helena has worked with clients such as TK Maxx, Holiday Inn, Burger King, and Heinz. Helena holds a BA (Hons) degree in Media, Culture, and Society from Northumbria University.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.