AO World
Katie Blyth currently serves as a Resource Planning Analyst at Bupa, a position held since July 2024. Prior to this role, Katie worked at ao.com from April 2014, focusing on customer experience through social media. From March 2012 to April 2014, Katie was a Customer Service Advisor at boohoo.com, also specializing in social media and associated brands. Katie's career began at Joy4Hair, where from May 2007 to February 2012, responsibilities included Senior Stylist, Salon Manager, and Training & Development roles, along with experience as a Colour Technician and Stylist. Katie holds an NVQ 3 in Hairdressing from Bury College, completed between 2007 and 2010.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.