AO World
Leah Smelt has worked in various roles, including Business Analyst and Quality Apprentice at AO. At AO, Leah collaborated with different teams to deliver value to the business, creating documentation and presenting requirements to stakeholders. Prior to AO, Leah worked as a Sales Advisor at Middlewich DIY Centre, where Leah provided excellent customer service and maintained product knowledge. Leah studied at Crewe Engineering & Design UTC, earning A & AS Levels and GCSEs.
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AO World
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AO World Plc is an online retailer of electrical products. The Company operates through two segments: online retailing of domestic appliances to customers in the UK, and online retailing of domestic appliances to customers in Europe (excluding the United Kingdom). The Company offers over 5, 500 stock keeping units (SKUs) in the United Kingdom, approximately 2, 000 in Germany and over 600 in the Netherlands. The Company offers a range of ancillary services, such as customer finance options, an unpack and recycle service, product care packs, and disposal and connection services. In the United Kingdom, the Company operates in approximately three categories: Major Domestic Appliances (MDA), Small Domestic Appliances (SDA) and Audio Visual (AV). The MDA market offers built-in appliances, such as dishwashers. The SDA market comprises small appliances, food preparation and floor care. The AV market includes television, audio, set-top boxes, digital versatile disc (DVD) and Blu-Ray players.